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Become the Jane you Were Born to Be!
Posted on June 4, 2009 - Filed Under Jane Thoughts, Success Tips for Jane, Which Jane Are You?
If you’ve been following our Which Jane Are You? research, you know there are 5 distinct types of women entrepreneurs. Each type has her own needs and challenges. The wonderful thing about the assessment, though, isn’t just understanding where you are today. It’s also about figuring out who you really want to be, and using that new awareness to create the pathway to getting there.
I was delighted last week when I spoke to my dear friend and mastermind group member, Regina Novickis about how she’s changed her Jane type. I was so moved by her story, I asked her if she would be kind enough to share it with you. So she wrote the post below, and she says it so much more eloquently than I ever could!
To all the Janes out there who envision a better or different result from their business, I say, believe in yourself! Visualize your dream, reach out to people who can help you with the right support or information, and then determine to make your dream a reality. Regina did — and you can too!
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From Tenacity to Dough – 60-Days to Build the Business of My Dreams
In 2003, I left the corporate world to pursue my dream of co-founding an independent public relations agency. Fast-forward five and a half years to February of 2009, and I was feeling like I was right back where I had been when I first started. The money was better, but it wasn’t enough; the client retainers were big, but when you calculated the hours-for-dollars, I may as well have been working at a fast food joint; the clients were “high-profile,” but they were wearing me down. I was exhausted, burnt out, and had lost the passion for my work.
I knew there was a better way. I knew that no matter what, I would make my business succeed to the level to which I wanted.
When Jane Out of the Box founder Michele Dekinder-Smith first invited me to take the Jane assessment, it was no surprise that my result was “Tenacity Jane.” There are many wonderful qualities about this particular Jane – she’s driven; hard-working; and has a great entrepreneurial spirit. She’s a great Jane, and at the same time, I knew that while my assessment and reality at the time said Tenacity, my heart told me I was ready to be Jane Dough, aka, an empire-builder.
Once I really made the decision to make a big leap in my business, it was a matter of finding the right mentors, systems, and tools, as well as digging in my heels with my entrepreneurial boots. It meant stepping out and promoting my business in the same way that we do for our clients. It meant getting the systems in place to leverage all the work I had done in my thirteen-year PR career.
Last week, I was reflecting on my business journey over the past two months, and I realized just how much I had accomplished in such a short time, and how happy and proud I now am to work in my industry. I have a re-ignited passion for my work, and I am reminded, and rewarded, on a daily basis, on just how important my work is for so many other people’s entrepreneurial successes. After all, there’s no faster, less-expensive or more credible way to get your message out to the world than through public relations. Not only do I get to build my own business – I get to help others build theirs as well.
I decided to take the assessment again…and there it was: I’m now a Jane Dough.
Not everyone dreams of being a Jane Dough – but whatever type of Jane you are, or aspire to be, the best piece of advice someone offered to me as I was making the shift is this: you have the ability and the right to make your business look however you want. Dream it, and then put it into action.
Wishing you success,
Regina Novickis aka Jane Dough
Regina Novickis
Regina Novickis, co-founder of PR Takeoff, is a seasoned public relations executive with more than 13 years of experience managing brand positioning, public relations and media relations efforts on behalf of consumer/entertainment clients. With extensive contacts at high-profile media outlets, she has secured coverage for clients in every genre of national press ranging from USA Today, Wall Street Journal, Time and Newsweek, to Self, Marie Claire, GQ and Maxim, to “Entertainment Tonight,” “The View” and NBC’s “Today” show.
From national product launches to increasing brand awareness, Novickis’ PR career has included work for some of the world’s most recognizable companies. These include brands such as Baskin-Robbins, Walt Disney Studios Home Entertainment, Disney Consumer Products, FOX, Zicam Cold Remedy, Columbia TriStar Home Entertainment, Fantastic Sams, L.A. Looks and ABSOLUT Vodka, to name a few.
Novickis holds a bachelor’s degree in English from the University of California Los Angeles. She spent her junior year at the University of Venice in Italy.
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