3 Important Lessons from Merry Jane – part 3

This article focuses on a type of business owner known as Merry Jane, an entrepreneur who has created a business she enjoys and that meets her needs for time freedom. Consequently, she tends to be able to take time off on a regular basis-whether it’s to enjoy friends and family, her career/employment, or other passions [...]

Posted on April 29, 2009 Filed Under Jane Thoughts, Success Tips for Jane | 1 Comment

3 Important Lessons from Merry Jane – part 2

This article focuses on a type of business owner known as Merry Jane, an entrepreneur who has created a business she enjoys and that meets her needs for time freedom. Consequently, she tends to be able to take time off on a regular basis-whether it’s to enjoy friends and family, her career/employment, or other passions [...]

Posted on April 28, 2009 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

3 Important Lessons from Merry Jane – part 1

It stands to reason that not all women entrepreneurs have the same goals, nor are they experiencing the same challenges from day to day. A recent study from Jane Out of the Box, an authority on female business owners, has revealed that there are actually five distinct types of women business owners, each with her [...]

Posted on April 27, 2009 Filed Under Jane Thoughts, Success Tips for Jane | 2 Comments

Marketing Strategies – The #1 Mistake in Small Business Marketing Part 3

Fortune 500 Companies know the importance of market research. That’s why they conduct something called a Concept Test before launching any new product or service.
Don’t you wish you could do the same thing? Well, here’s the good news: you can.
This is Part 3 of a three-part article series on creating the do-it-yourself Concept Test. The [...]

Posted on April 20, 2009 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

Marketing Strategies – The #1 Mistake in Small Business Marketing Part 2

Ever wish you could test the waters for a new product or service before sinking a lot of time and energy into development? Well, here’s the good news: you can.
In Part 2 of this three-part article series, I’ll show you how you can use the Concept Statement you developed in Part 1 – along with [...]

Posted on April 16, 2009 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

Marketing Strategies – The #1 Mistake in Small Business Marketing: Part 1

If you’re a small business owner, chances are, you’ve been struck by an idea for a product or service you just know is destined to succeed. You may have dedicated all kinds of time and energy towards developing that product or service, and creating marketing strategies to promote it – only to watch it flop [...]

Posted on April 14, 2009 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

Can you “Accidentally” Start a Business?

As funny as it may sound, many women do start businesses kind of by accident. Recent research we’ve conducted has uncovered 5 unique types of women entrepreneurs showing that nearly 1 in 5 women-owned businesses were started this way. In in-depth follow up research with these women, we uncovered the typical paths that [...]

Posted on April 9, 2009 Filed Under Jane Thoughts, Success Tips for Jane, Which Jane Are You? | 1 Comment

Women Entrepreneurs: Tips for a Prosperous (and Sane!) Business

Chances are, if you’re in business for yourself, financial freedom was a motivating factor in that decision. Money in the bank-time off for friends, family and travel-and even a luxurious lifestyle can all be part of the vision that entrepreneurs have when they set off to build a business. But according to the latest research, [...]

Posted on April 6, 2009 Filed Under Jane Thoughts, Success Tips for Jane, Which Jane Are You? | Leave a Comment