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Meet a Jane: Sue Urda
Posted on August 26, 2009 - Filed Under Jane Dough, Meet a Jane
Sue Urda is the Co-Founder & CEO of Powerful You! Women’s Network, a two-time honoree on the Inc. Magazine list of the 500 Fastest-Growing Private Companies, and Co-Creator of the inspirational movie, Stepping Stones. Her newly released book, Powerful Intentions ~ Everyday Gratitude: 100 Transformational Days To Create a Life of Joy, Grace and Ease, is designed to help you understand the complex workings of your mind, tap the inner wisdom of your heart and to live your life through deliberate creation and intent, as you enjoy the moments of your life. Sue’s experience in the corporate world as well as 20 years as an Entrepreneur supply her with the knowledge, connections and motivation to assist individuals in their own pursuit of success, joyful living and balance. Her company, Powerful You! Women’s Network provides women with connections and inspiration to create successful business and live abundant lives. Along with her Powerful You! partner, Kathy Fyler, Sue travels the country connecting women to each other and to themselves through their network, her presentations and her words which can viewed at Powerful You! Women’s Network.
She and her partner began Powerful You! in 2005. “My partner and I had already owned a successful and growing company for 8 years,” said Sue, “but it was no longer filling a basic need we had. As we entered our 40’s we felt a desire to assist female entrepreneurs, and all women, in a heart-felt and satisfying way that connected them to resources, each other and themselves.” Sue started her business for one reason, “Freedom. Freedom to choose who to do business with. Time freedom. Financial freedom. Freedom of mind, thoughts and actions.”
Sue has taken the Which Jane Are You? assessment and she is a Jane Dough. “I have a huge vision and I definitely plan to leave a legacy of sorts,” said Sue. “I wish my legacy to be one of empowering women and girls, helping people to take responsibility for their purpose and joy, and to be an example of philanthropy in action. I have grown a business to nearly $5 million in revenues, and I expect Powerful You! to greatly surpass this.”
As a person who inspires for a living, Sue’s advice for other Jane Doughs would be “that of persistence, passion, purpose and creating value. It seems so obvious that to succeed, you must simply keep moving forward and not give up. You may have to make some adjustments along the way as new ideas and people come into play; the key is to be flexible and keep moving forward. Do what you love and what makes your heart sing. If you don’t know what that is for you, I recommend meditation, writing in a gratitude journal everyday and working with a coach. Clarity of purpose is vital to success at any level. Also, never underestimate the power of feeling good about your vision and your journey. The moments and hours you spend on your business will be either the happiest or the most stressful – the choice is yours. Choose joy! The best way I know to be joyful about your work is to work towards your purpose and to create value for everyone who is touched by your business.”
Sue believes that she is a combination of 3 Janes: Jane Dough, Go Jane Go and Tenacity Jane. “As an entrepreneur for 20 years and having started and grown 3 businesses, including Powerful You!, I have experienced cash flow issues, the joys and difficulties of joint ventures and working crazy hours to meet commitments that I made,” said Sue. “Through it all, I knew that I could do anything if I simply stuck to it and believed in the beauty of my dream and vision. I have always considered personal development to be of utmost importance. As one of my favorite mentors, Brian Tracy says, ‘If you want to work on your business, you must first work on yourself.’ Also, I have always had a partner to work with that has made the journey easier, more abundant, more enjoyable and more worthwhile.
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