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Meet OUR Jane: Karin Wilson
Posted on December 8, 2009 - Filed Under Jane Dough, Meet a Jane, Which Jane Are You?
Karin H. Wilson is owner of Wild Woman Design, a graphics design company. Karin has a diverse client base ranging from medical hardware and software, to a swim suit manufacturer. One of Karin’s key roles is to integrate online with the offline materials to create a consistent look and feel that results in strong brand equity. Her ability to capture the personalities of her client companies while appealing to their target audiences is one of Karin’s key strengths.
Karin started her own business because she likes variety in her work. As an experienced graphics designer, Karin has had the opportunity to work with a diverse client base. “My clients range from fun to technical, and include medical hardware, medical software, food packaging and clothing,” said Karin.
One of the greatest rewards that Karin has experienced as a result of being a business owner is “the repeated small things.” “I love helping people solve their marketing and design problems,” said Karin. “When a client comes back and is excited about the feedback they are getting, on their new logo or website, it makes my day.”
Jane Out of the Box is one of Karin’s clients. She has taken Tricia Rennea Wilson’s Jane Type personifications and illustrations and designed them into the Jane website, direct mail campaign print collateral, exhibit booth design, and book cover for See Jane Succeed. “I keep Jane looking good,” said Karin. I make sure that all of the graphic elements that leave my desk have the same look and feel and work well together. I help keep the message consistent with color, font choices, and layouts – from the website to PowerPoint presentations. Karin says she is passionate about helping all sized companies – including Jane – look professional and approachable. “When my clients do well it is just good business for all of us,” said Karin. Karin tries to rekindle the passion for her vocation in a variety of ways. “In order to be creative all the time I have to feed my creative side outside of work,” said Karin. “I am a pretty good amateur photographer and love to take photos of nature and our travel. I also have a pottery studio in my garage and throw pots and hand built small dishes and boxes. I enjoy all kinds of books, but especially science fiction and mysteries”
After taking the Which Jane Are You? free assessment at www.JaneOutoftheBox.com , Karin discovered that she is a Jane Dough. “I wanted to be Merry Jane as she’s got such a cute sundress,” mused Karin, “but I could see where I’m a bit of a Go Jane Go sometimes too.” “When I read the description of Jane Dough a lot fits, or will fit soon,” said Karin. “I’m not looking to build an empire, but I’m pretty driven. I love my job and I do find that I’m still sitting at my computer after 5 a lot of nights. I tend to deliver a little more than I’ve promised. I want my clients to be successful – that’s just good for both of us. I’m always examining my processes to see if I can streamline things to make my life easier. I try to keep up to date with the latest technologies in my immediate world, as well as things that interest, or benefit, my clients. So, I will have to revisit this in 6 months or a year and see what I’ve gotten done and if my Jane changes or not.”
To all the other Jane Doughs out there, Karin’s advice is clear. “It’s good to know what you want from life and your business so that you aren’t just punching the clock every day,” said Karin. “Have a plan and revisit it often to make changes and adjustments. Make sure that you are enjoying what you do most of the time. Life balance is just so important.” Karin believes that she’s been both the Accidental Jane type in the past, but considers herself a recovering Go Jane Go. “I say NO when I have to – but nicely,” said Karin.
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I love seeing these profiles?
How can we get involved in being showcased as a particular Jane? I’m a Tenacity Jane / Merry Jane.
Hi, Denise! Getting featured is easy! Please send an email to our Meet A Jane writer, Laura Furumoto at laura@janeoutofthebox.com. She’ll send you our interview questions and add you to our list. Best of luck in your business! – Michele