Meet OUR Jane: Rebecca Zwar

Posted on February 2, 2010 - Filed Under Meet a Jane, Tenacity Jane

Rebecca Zwar is a Marketing Tech Coach and the owner and founder of Marketing Geeks. She is passionate about combining creative marketing with internet technology to help any sized business market themselves online. Marketing Geeks offers coaching, training and virtual assistance packages to help entrepreneurs create web-savvy marketing plans and provides the tech-smarts to connect the “what to do” with the “how to do it.” Rebecca has been featured in the print book, The Business of Being Virtual, and has been a speaker at the 2009 IVAA conference, the Summer Speaker Series, and several other online telesummits.

Rebecca didn’t initially set out to create a marketing business. After 8 years in the property management field, Rebecca started a real estate virtual assistance business in 2006. However, she quickly found most of her clients were interested in help with figuring out their Wordpress blogs and social media profiles, versus day-to-day real estate support. She loved the combination of using creative and technical approaches to market businesses online and voila – Marketing Geeks Intl. was born. “I’ve ALWAYS known I wanted to own my own business, way before I knew what kind of business it would be, because I associated it with both creativity and control” said Rebecca. “I have the ability to do whatever it is I want in my business creatively, which gives me control over my whole life, and that is the wonderful thing about being an entrepreneur. People usually think of either having to choose between being creative or in control, but I think as an entrepreneur you get to be both.”

There is one clear reward that Rebecca gets from owning her own business. “I control my life! I can take my business in any direction that feels right to me, I can support my family, and I get to do it while hanging out with my kids.”

After taking the free Which Jane Are You? assessment at www.JaneOutoftheBox.com, Rebecca discovered that she is a Tenacity Jane. “Tenacity Jane is a perfect description of my business up to this point. I experienced cash flow issues as I was launching my business and faced challenges when growing the business, while caring for two young children at home. It never crossed my mind to give up. I knew I had to make it work. I knew I would make it work, and I have. My biggest accomplishment is that I have grown into a successful business owner while spending time with my toddler and preschooler, and juggling both reasonably well.”

Rebecca urges all Tenacity Janes to keep the faith. “You’re a Tenacity Jane for a reason, and that tenacity will bring you success if you just stick with it,” insists Rebecca. “I think the Tenacity Jane type is a transition type. Your business won’t be like this forever!” Rebecca does not think that she has been another Jane type in the past, but she does believe she is in transition to another. “My business feels like it’s in growth mode now, which is an awesome feeling!”

Rebecca assists Jane out of the Box with social media marketing, the management of our blog and social media presence. “I absolutely love the potential the social media brings to businesses of any size, and being able to use it for my clients so they can see the perks and growth from social media while they focus on what they do best.”

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