Essential Elements of Brand DNA

by Star Ladin We live in a world saturated with visual overload. In fact, studies have shown that each of us is exposed to an average of 3,000 advertisements daily from the different media we encounter. Yet often business owners who are experts in their respective fields are baffled when creating and implementing a brand. [...]

Posted on April 27, 2011 Filed Under Marketing for Janes, Success Tips for Jane, Trends Impacting Entrepreneurs | Leave a Comment

Are You Sending the Message you Intend to Send?

Did you know that non-verbal communication comprises 93% of our communication? Only 7% is the words we choose – the rest comes down to the way we look, our body language, and our tone of voice. So, what is the message you’re sending? Is it the one you intend?

Posted on April 21, 2011 Filed Under A Day in the Life of an Entrepreneur, Fun stuff, Jane Thoughts, Marketing for Janes, Success Tips for Jane | Leave a Comment

Investing In YOU

As an entrepreneur, I am constantly looking for ways to up my game, improve my performance and increase my earning power. I am sure you are too. I truly believe that many entrepreneurs fail to reach their business goals and set themselves up for lack-luster performance (and sometimes outright failure) by making the mistake I want to discuss here. Let me illustrate with a personal story.

Posted on March 30, 2011 Filed Under Accidental Jane, Events, Go Jane Go, Jane Dough, Jane Thoughts, Marketing for Janes, Merry Jane, Success Tips for Jane, Tenacity Jane | Leave a Comment

Boosting the Bottom Line Using Time, Thoughtfulness, and a Little Imagination

This week, I’m delighted to introduce you to Rene Johnston-Gingrich, another highly dedicated and accomplished member of our See Jane Succeed: LIVE! Expert Team. I met Rene several months ago and was so immediately impressed with her that I interviewed her for an hour for our Team Women bi-weekly educational calls. Rene’s expertise lies in customer service – a subject near and dear to my heart. Time and again throughout my career, I have consulted with businesses who were struggling financially. When we did our research to learn why, lackluster service was often to blame.

Posted on March 23, 2011 Filed Under Marketing for Janes, Success Tips for Jane | Leave a Comment

Create Your Own Luck

For this week’s article, I’m turning to one of my best business partners and friends, Azriela Jaffe. Azriela came into my life just as I was struggling to write my first book, See Jane Succeed. I wanted to write and publish that book so badly, but had never published a book before. Azriela, who has herself published more than 24 books, magically appeared in my life in time to guide me lovingly (but firmly!) through the process. Since that time, she’s become Publishing Director for Jane Out of the Box Media, and is responsible for working with our authors to publish other books for women business owners. She was my co-author for See Jane Collaborate. Therefore, it’s incredibly fitting that she will be one of the many experts available for you at See Jane Succeed: LIVE! where our first book comes to life.

Posted on March 16, 2011 Filed Under Go Jane Go, Jane Thoughts, Marketing for Janes, Success Tips for Jane | Leave a Comment

Meet Jane’s Experts Week!

At Jane Out of the Box, we’ve assembled an amazing team of experts dedicated to serving YOU, all our Janes. These generous and talented women have agreed to give 30 minutes of their time to answer YOUR questions about their areas of expertise. (They will also be at See Jane Succeed: LIVE! in Chicago, May 13-14, specifically to serve YOU.)

Posted on March 15, 2011 Filed Under Accidental Jane, Events, Fun stuff, Go Jane Go, Jane Dough, Jane Thoughts, Marketing for Janes, Merry Jane, Success Tips for Jane, Tenacity Jane | Leave a Comment

Best Practices for Marketing Effectiveness

This week, I’m sharing some of Joy’s expert advice regarding taking the right action in your marketing – because clearly marketing is one of those activities that causes your business to grow. In interviewing Joy for this article, she said, “I wish there was a “magic bullet” that would take your business to the next level, however to grow your business effectively and for the long run, you need to use several different marketing methods.” She agreed to share five different marketing strategies that all Janes can use to grow their businesses.

Posted on March 9, 2011 Filed Under Marketing for Janes, Success Tips for Jane | Leave a Comment

Recap: See Jane Network: San Diego

On Wednesday, February 23 we hosted See Jane Network: San Diego at the Marriott Del Mar in San Diego. Like our event a few weeks ago in Los Angeles, we had another great turnout of enthusiastic women who came to learn and network in an entirely new way!  A big thanks to all who attended: Danette Gilbert Sara [...]

Posted on February 26, 2011 Filed Under Events, Fun stuff, Marketing for Janes | Leave a Comment

Best of the Janes: Planning for the Future

While each entrepreneur will base her company’s plans for the future on her own needs and desires, and on the company’s strengths and challenges, she can take certain specific steps to ensure her planning is efficient and effective, to lead her company exactly where she wants it to go. A recent study from Jane Out [...]

Posted on April 15, 2010 Filed Under Jane Thoughts, Marketing for Janes, Success Tips for Jane | Leave a Comment

Meet OUR Jane: Michele PW

Considered one of the hottest marketing strategists around, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is a national speaker and author, plus her client list reads like the “who who’s” list of Internet marketing. Michele PW is a natural entrepreneur. “It’s funny but owning a [...]

Posted on April 13, 2010 Filed Under Jane Dough, Marketing for Janes, Meet a Jane, Success Tips for Jane, Which Jane Are You? | 1 Comment