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Learn how the FTC’s new regs can help you market smarter and better
Posted on January 23, 2010 - Filed Under Events, Trends Impacting Entrepreneurs
If you use marketing in your business, you’re probably aware that the FTC’s new regulations went into effect this past December. Are you one of the many business owners who is afraid to use results-based testimonials for marketing purposes? Wait! Before you pull all your results-based testimonials from all your marketing materials, make sure you’re clear on what the FTC really wants: in addition to the results-based testimonials you use, they just want you to provide information about your generally expected results – what a customer, in general, can expect to get from your product or services. Here’s a hint: the same tools that will allow you to keep using great testimonials can actually set the stage for massive future growth for your business – IF you know how to use them! Put the basic principles of market research to work in your business, and you’ll attract the right customers at the right time.
For more information about using market research to demonstrate your generally expected results, remain in compliance with the FTC, and get the most out of your marketing efforts, you’ll want to check out my upcoming Webinar Course, “Demonstrate My Results,” which begins January 26.
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