Meet a Jane: Shannon Cherry

Posted on December 15, 2009 - Filed Under Meet a Jane, Success Tips for Jane, Tenacity Jane, Which Jane Are You?

shannon-cherryShannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiaries: Be Heard Solutions and Penny Pinching Publicity. A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah. An award-winning publicist and published author of two books, was named one of the top 60 business bloggers in the world and one of the top 30 PR bloggers. Shannon publishes the popular and highly-recommended ezine, Be Heard!, delivered to more than 6500 subscribers each month.

Shannon’s impetus for starting her business came from her corporate career. “I always dreamed of it,” said Shannon, “but it wasn’t until an evil boss at a PR firm belittled me in front of a client for ONLY getting them on Good Morning America and not the other two major morning programs. I realized I could do better myself.” As her family life became more demanding, the rewards from her business grew. “Once I found out I was going to be a mom of twin girls,” said Shannon, “I realized that I could be home with them, as well as focus on my other baby – my business. It’s been so rewarding to be able to be there for them.”

After taking the Which Jane Are You? free assessment at www.JaneOutoftheBox.com, Shannon has “rediscovered” her Jane Type. This was the second time that Shannon has taken the assessment and she is currently a Tenacity Jane. “I’ve had a couple of setbacks this year which hasn’t put me where I usually am (a Jane Dough),” said Shannon. “But I am strong and looking forward to kicking it up a notch in 2010.”

What is Shannon’s advice for other Tenacity Janes? “It can be easy to throw in the towel when things get rough,” said Shannon, “and they always will be rough once in a while! But that’s what makes your commitment to excellence shine though. I’ve gotten more focused as a result – and you can too! One of the things that is propelling me forward is I have started asking for help from colleagues more. I realize now the ultimate success is sharing it! As I said, I have been a Jane Dough. Yet, like many people, I can see a bit of all the Janes in me.”

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