Company Profile
Jane Out of the Box is an online membership-based community designed for women entrepreneurs. Community members receive 24/7 access to resources they need to further develop their businesses and achieve the entrepreneurial lifestyle they envision for themselves, including ongoing discussion groups, the opportunity to feature their businesses in an online directory of women-owned companies, advice from a panel of business and lifestyle experts and much more.
Jane Out of the Box also consults with corporations and government agencies, helping them better understand the needs of an ever-growing number of women entrepreneurs.
Our Vision
To help women entrepreneurs create the businesses and the lifestyles of their dreams.
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Leadership Profile
 Michele DeKinder-Smith is a woman entrepreneur herself, having started Linkage Research & Consulting, a full-service marketing research design and analysis firm, in 1998. Over the past several years, she has begun researching what makes entrepreneurs 'tick', as well as what causes some to be more successful than others. In her research, Michele has discovered that although men and women start businesses for similar reasons, women are more likely to seek time freedom and work/life balance through their entrepreneurial endeavors. Having now interviewed hundreds of women entrepreneurs, she has founded Jane Out of the Box to help women achieve these goals.
As part of this mission, Michele leads a consulting team that will help large corporations and government agencies better understand the needs of women entrepreneurs so they can design better products, services, and programs to meet those needs.
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Prior to starting her first business, Michele served as Vice President at Elrick & Lavidge and Senior Account Director at The M/A/R/C Group, both leading research firms at the time. Michele has worked with a variety of clients managing strategic initiatives in the packaged goods, services, restaurant and retail arenas with both consumer and business-to-business targets.
Michele holds a Masters of Marketing Research from the prestigious MMR program at the University of Georgia (class of 1991). She is sought after as a speaker at both universities and trade association events. Michele is president of the Professional Chapters Council, a group of 10 past presidents of American Marketing Association chapters who guide the activities of all 74 AMA chapters that serve 23,000 professional marketers in North America.
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