Essential Elements of Brand DNA

by Star Ladin We live in a world saturated with visual overload. In fact, studies have shown that each of us is exposed to an average of 3,000 advertisements daily from the different media we encounter. Yet often business owners who are experts in their respective fields are baffled when creating and implementing a brand. [...]

Posted on April 27, 2011 Filed Under Marketing for Janes, Success Tips for Jane, Trends Impacting Entrepreneurs | Leave a Comment

The Best of Jane – Three Essential Questions Before Launch

Over the past two issues, we’ve explored specific considerations for each of the five types of female entrepreneurs when they are thinking of launching a new product or service. This article examines the five critical questions all Janes must answer to ensure they are launching new products and services successfully. 1. What’s your motivation for [...]

Posted on August 13, 2009 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

Launching a New Product or Service – Things Each Jane Should Consider, Part 2

Launching a product is an important step in growing a business. If you’re already in the business of selling products, it’s an opportunity to expand into a new market. If your primary business is in services, offering a product is an opportunity to get beyond the “dollars for hours” trap and begin creating residual income. [...]

Posted on August 6, 2009 Filed Under Jane Thoughts, Success Tips for Jane, Uncategorized | Leave a Comment

Launching a New Product or Service – Things Each Jane Should Consider, Part 1

Launching a product can mean lots of things to a business. It can mean branching out, snagging a new buyer in a different market. It can also mean creating residual income for your service-based business. And it may be just the thing needed to turn a struggling business into a cash cow. This article examines [...]

Posted on July 30, 2009 Filed Under Accidental Jane, Go Jane Go, Jane Thoughts, Merry Jane, Success Tips for Jane | Leave a Comment