Essential Elements of Brand DNA

by Star Ladin We live in a world saturated with visual overload. In fact, studies have shown that each of us is exposed to an average of 3,000 advertisements daily from the different media we encounter. Yet often business owners who are experts in their respective fields are baffled when creating and implementing a brand. [...]

Posted on April 27, 2011 Filed Under Marketing for Janes, Success Tips for Jane, Trends Impacting Entrepreneurs | Leave a Comment

Market Research: Increasing Your Selling Power

When a female entrepreneur has defined her ideal customers and her ideal customers’ desires and needs, and she’s brought them to her web site or store, it’s time for her to find out even more – specifically, what leads them to buy from her, and what leads them to walk away. By completing this component of market research, an entrepreneur can increase her sales – and also develop ongoing customer loyalty.

Posted on December 29, 2010 Filed Under Success Tips for Jane | Leave a Comment

Marketing Strategies – The #1 Mistake in Small Business Marketing: Part 1

If you’re a small business owner, chances are, you’ve been struck by an idea for a product or service you just know is destined to succeed. You may have dedicated all kinds of time and energy towards developing that product or service, and creating marketing strategies to promote it – only to watch it flop [...]

Posted on April 14, 2009 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment