Meet a Jane: Misha Neidorfler

Misha Neidorfler is the owner (along with her husband, Jeff) of Morsels Bite-Sized Bakery + Espresso Bar in Traverse City, Michigan. Morsels is a full service coffee, tea and bite-sized baked goods store. The shop also offers breakfast and lunch items “to go”, catering, and they ship their goodies across the country via online ordering. [...]

Posted on April 19, 2011 Filed Under A Day in the Life of an Entrepreneur, Jane Dough, Jane Thoughts, Meet a Jane, Success Tips for Jane, Which Jane Are You? | Leave a Comment

Jane Out of the Box Announces: A Scholarship Opportunity for Women in Business

As you know, my team and I are working very hard on the details for See Jane Succeed: LIVE! which will take place in just over 4 weeks on May 13-14. In the spirit of giving (a theme that is very near and dear to me this year), we will be awarding scholarships for deserving women entrepreneurs in honor of the formation of our new non-profit organization — the Foundation for the Advancement of Female Entrepreneurs. If selected, your scholarship will include a complimentary Business Essentials ticket to See Jane Succeed: LIVE! (www.seejanesucceedlive.com).

Posted on April 14, 2011 Filed Under A Day in the Life of an Entrepreneur, Contests for Women Entrepreneurs, Events, Fun stuff, Jane Thoughts, Success Tips for Jane, Trends Impacting Entrepreneurs | Leave a Comment

Giving Dangerously – Advice for Three Types of Female Entrepreneurs

Many female entrepreneurs want to give. They strive to find new, positive ways to do so, all the time. An unintended – and unfortunate – byproduct of this spirit is that these women end up feeling exhausted and drained. The good news is, it doesn’t have to be that way. This article outlines tips for three types of female entrepreneurs so they can continue giving – while replenishing their own resources.

Posted on January 19, 2011 Filed Under Success Tips for Jane | Leave a Comment

The Year of Giving Dangerously

Female entrepreneurs who are determined to give must also become determined to receive; that is the only way they can remain fulfilled while sharing their gifts. The challenge: make 2011 a year for giving!

Posted on January 12, 2011 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer

When a female entrepreneur sets out to get to know her ideal customer – and therefore increase her business – she will achieve greater success if she follows several specific guidelines.

Posted on January 5, 2011 Filed Under Success Tips for Jane | Leave a Comment

Market Research: Increasing Your Selling Power

When a female entrepreneur has defined her ideal customers and her ideal customers’ desires and needs, and she’s brought them to her web site or store, it’s time for her to find out even more – specifically, what leads them to buy from her, and what leads them to walk away. By completing this component of market research, an entrepreneur can increase her sales – and also develop ongoing customer loyalty.

Posted on December 29, 2010 Filed Under Success Tips for Jane | Leave a Comment

Understanding Customers’ Wants and Needs – and How To Deliver Both

After a female business owner has defined precisely who her ideal target customer is, she must develop her understanding of what that customer wants and needs. Typically, customers buy what they want, and the most successful business owners create products or services that fulfill those desires – and provide a necessary solution.

Posted on December 22, 2010 Filed Under Success Tips for Jane | Leave a Comment

Knowing Your Ideal Customer – The Key To Developing Products and Services

Women entrepreneurs care about their customers – and the best way to serve those customers well is for business owners to specifically define their ideal customer.

Posted on December 15, 2010 Filed Under Success Tips for Jane | Leave a Comment

Best of the Janes: Getting Back on Track

When a female entrepreneur experiences a setback in her business, she must take certain steps to get back on track so she can gain the confidence and success she deserves.

Posted on July 28, 2010 Filed Under Trends Impacting Entrepreneurs | Leave a Comment