Female Entrepreneurs Changing the Face of Technology

by Michele DeKinder-Smith A recent article by Danielle Kucera of Bloomberg News demonstrates that female entrepreneurs are bringing a fresh perspective to e-commerce, starting companies that appeal to women by creating email and online experiences that heighten the sense of adventure we sometimes crave while shopping in the real world. Historically, women have been seriously [...]

Posted on June 24, 2011 Filed Under A Day in the Life of an Entrepreneur | Leave a Comment

Best of the Janes: Seeking Expert Guidance and Community Support

Each type of female entrepreneur will seek and utilize expert guidance and community support in a way that aligns with her entrepreneurial type. However, by following these four steps, every woman business owner will ensure that the process for getting necessary support is as smooth as possible.

Posted on February 23, 2011 Filed Under Success Tips for Jane | Leave a Comment

Receiving Support: Expert Advice for Female Entrepreneurs- Part 2

Most women business owners are on their own as they create, grow and run their companies – but by finding expert and community support, they can accelerate their business growth process and shorten their learning curves, reaching their greatest potential more easily in less time. This article outlines various ways three types of female entrepreneurs can seek that support effectively.

Posted on February 16, 2011 Filed Under Jane Dough, Merry Jane, Success Tips for Jane, Tenacity Jane | Leave a Comment

Receiving Support: Expert Advice for Female Entrepreneurs- Part 1

A vast majority of female entrepreneurs go it alone as they launch, build and maintain their businesses – but they don’t have to. By seeking and accepting support from experts and from community members, businesswomen can shorten their learning curves and reach potential they didn’t even know they had. This article outlines various ways two types of female entrepreneurs can seek that support effectively.

Posted on February 9, 2011 Filed Under Accidental Jane, Go Jane Go, Success Tips for Jane | Leave a Comment

Bringing In the Experts: Saving Time and Money, and Reaching Goals Faster

Because many women business owners are solopreneurs, they often learn the ins and outs of business ownership on their own. They may not recognize what is possible for themselves or for their businesses because they haven’t had the experience or exposure. The good news is that it is possible for these female entrepreneurs to become successful with ease – by receiving support from experts and from people in the community.

Posted on February 2, 2011 Filed Under Success Tips for Jane | Leave a Comment

How to Give More Than Ever Before

Female entrepreneurs may be surprised when they discover what they must do in order to give more. For businesswomen who are passionate about giving, it is possible to do so without draining their own reserves – and this article details steps for doing just that.

Posted on January 26, 2011 Filed Under Jane Thoughts, Success Tips for Jane | Leave a Comment

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer

When a female entrepreneur sets out to get to know her ideal customer – and therefore increase her business – she will achieve greater success if she follows several specific guidelines.

Posted on January 5, 2011 Filed Under Success Tips for Jane | Leave a Comment

Market Research: Increasing Your Selling Power

When a female entrepreneur has defined her ideal customers and her ideal customers’ desires and needs, and she’s brought them to her web site or store, it’s time for her to find out even more – specifically, what leads them to buy from her, and what leads them to walk away. By completing this component of market research, an entrepreneur can increase her sales – and also develop ongoing customer loyalty.

Posted on December 29, 2010 Filed Under Success Tips for Jane | Leave a Comment

Understanding Customers’ Wants and Needs – and How To Deliver Both

After a female business owner has defined precisely who her ideal target customer is, she must develop her understanding of what that customer wants and needs. Typically, customers buy what they want, and the most successful business owners create products or services that fulfill those desires – and provide a necessary solution.

Posted on December 22, 2010 Filed Under Success Tips for Jane | Leave a Comment

Knowing Your Ideal Customer – The Key To Developing Products and Services

Women entrepreneurs care about their customers – and the best way to serve those customers well is for business owners to specifically define their ideal customer.

Posted on December 15, 2010 Filed Under Success Tips for Jane | Leave a Comment